Lyra
Get to Know Me
Watch a brief introduction that highlights my professional background and areas of expertise.
Professional Summary
Results-driven sales, customer service and lead generation professional with 12+ years of experience helping businesses grow in financial services and B2B environments. I specialize in finding and qualifying high-quality leads, booking appointments, and building strong client relationships through personalized outreach. Known for clear communication, adaptability, and consistently delivering results in fast-paced teams.
Key Skills
Experience in Sales prospecting and lead generation through outbound calls, cold email campaigns, and LinkedIn outreach. Appointment setting and client engagement with a focus on qualifying high-potential prospects and nurturing long-term relationships. Strong customer service excellence backed by years of experience in financial and contact center environments. Proficient in CRM platforms including Outreach, HubSpot, Phone Burner, and Sprout, as well as sales and data tools such as LinkedIn Sales Navigator, Apollo, and Clay. Experienced in email marketing, follow-up automation, pipeline management, reporting, and performance tracking. Skilled in communication, negotiation, objection handling, problem-solving, and Microsoft Office Suite.
Professional Experience
I currently work as a Lead Generation Specialist and Administrative Assistant at Bruntwork (Legiliner), where I build targeted prospect lists, manage CRM systems, and optimize outreach campaigns to generate qualified leads. I use automation and performance tracking to continuously improve results while supporting day-to-day admin tasks.
I also support Landmark Financial as a LinkedIn Outreach Specialist, maintaining CRM records, managing prospect databases, and ensuring timely follow-ups to keep communication smooth and organized.
Previously, I worked as a Sales Development Representative for Vectara, reaching out to 150+ prospects daily, qualifying leads, managing email campaigns, and supporting reporting and admin tasks. Earlier in my career, I held sales and customer service roles at Wells Fargo and Convergys, where I consistently exceeded targets, improved customer satisfaction, and was recognized as a Top Sales Agent.
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