Kristal is an experienced Business Development Executive and Sales professional with a strong background in B2B outreach, lead generation, and client acquisition across fintech, risk management, cybersecurity, and payments. She has worked with global firms to identify new business opportunities, engage prospects, and book qualified meetings with decision-makers. Known for her proactive communication and strategic research skills, Kristal excels at using CRM systems, LinkedIn Sales Navigator, and other prospecting tools to build relationships that convert into long-term business partnerships.

ristal has led outbound prospecting campaigns for tech-driven firms such as GDS Link, IDMeta Group, and MetaMap, identifying, nurturing, and qualifying high-value prospects in the risk, fintech, and eKYC sectors. She has managed end-to-end lead generation, from researching organizations and verifying contacts to booking sales meetings and maintaining accurate CRM data.

Earlier, she held key roles with AxiomSL, Seccom Global, and American Express, where she specialized in pipeline management, account development, and client retention across B2B markets in Australia and North America. Her early experience at Global Payments and SITEL Philippines built her expertise in customer service, fraud analysis, and portfolio management, skills that continue to strengthen her performance in sales and client relations today.