Sales professional with over 11 years of experience in B2B outbound and inbound sales, specializing in lead generation, qualification, and appointment setting. Strong background in using LinkedIn as a primary outbound channel, supported by CRM and sales tools such as Salesforce and Apollo. Experienced in targeting decision-makers based on industry, company size, and job titles, with a proven ability to run consistent outbound campaigns and book high-quality meetings, particularly within Australian accounts.

B2B Outbound & Inbound Sales

Lead Generation & Qualification

Appointment Setting & Meeting Booking

LinkedIn Outreach & Campaign Management

CRM Management (Salesforce)

Prospecting & Cold Calling

Objection Handling

Decision-Maker Engagement

Email & LinkedIn Follow-ups

Sales Tools: Apollo, LinkedIn Sales Navigator

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Professional experience includes multiple Sales Development and outreach-focused roles supporting B2B sales teams, with over 11 years of experience in outbound and inbound sales. Has executed high-volume outreach through LinkedIn, email, and cold calling, using LinkedIn as the primary outbound channel to run targeted connection and messaging campaigns. Experienced in researching and qualifying leads by industry, company size, and job title using Apollo and LinkedIn, consistently booking high-quality meetings for sales teams. Additional experience includes CRM management using Salesforce, structured follow-ups across campaigns, and a strong foundation in prospecting, objection handling, and inbound appointment setting, reinforcing effective lead qualification and professional client engagement.