Digital & Social Media / Activations Manager WalkThePlanet Inc. | March 2025 – Present Lead the development and execution of digital marketing strategies to drive brand awareness, audience engagement, and customer acquisition. Created and implemented the company’s Go-To Marketing Strategy, aligning campaigns with business goals and growth priorities. Manage full-cycle social media campaigns, including planning, budgeting, publishing, and optimization across Facebook, Instagram, TikTok, and YouTube. Direct multimedia content production, including short-form videos, promotional materials, and static assets. Build and nurture influencer partnerships to support organic reach and brand advocacy. Conduct performance analysis and provide data-driven recommendations for optimization. Guide and mentor a high-performing marketing team while collaborating closely with product, creative, and analytics units. Sr. Creator Programs Producer kumu PH | 2022 – November 2023 Developed and launched “Show-Off,” which served as the concept foundation for Player Klash—one of the platform’s strongest revenue-generating shows. Led creative teams in producing high-impact digital shows across multiple channels. Managed end-to-end branded activations including ideation, scripting, creative development, and execution. Directed both online and offline shows, ensuring seamless production, content quality, and KPI achievement. Enhanced departmental workflows, improving efficiency and creative output. Oversaw show operations, ensured performance targets were met, and trained associates on production processes. Entertainment Associate kumu PH | 2021 – 2022 Oversaw day-to-day operations of Kumu’s prime channel, Kumunity Stage, managing pre-production and production workflows. Led talent and show acquisition, developing niche shows from concept to execution. Collaborated on the creation of key visuals, creative assets, and program formats to support audience engagement. Coordinated talent pipelines and worked with creators to maintain platform performance standards. Digital Marketing Associate Icons Celebrity Marketing Inc. | 2020 – 2022 Coordinated with influencers and KOLs to deliver brand campaigns across various industries. Implemented social media and influencer marketing initiatives aligned with client objectives. Supported campaign development, content scheduling, reporting, and partner communication. Strengthened brand partnerships through effective coordination and results-focused campaign execution.